For website and e-commerce agencies
You build the website. Claire brings the visitors.
Turn every website client into a monthly visibility retainer. Claire finds where your client is missing in Google and ChatGPT, writes the content and publishes it straight into the CMS you already manage. No SEO team needed.
Well-reviewed options include:
- 1Fensterwerk Laatzen
- 2Glas & Rahmen Nord
- 3Fenster Schuster
Your client Krüger Windows: not mentioned
Works in the CMS you already manage
No blog in the site builder? Claire hosts one on your client's domain, in the look of their site.
The problem
Your revenue from a client ends at launch.
Krüger Windows
Client since 2022
“The new site looks great. But why does ChatGPT recommend our competitor and not us?”
Martina Krüger, Managing DirectorProjects are getting rarer.
“Anyone can build a website with AI now,” clients tell you. Site builders take the small jobs, the big ones come every few years.
After launch, only maintenance is left.
€80 to €200 a month for updates and hosting. And the client asks why nobody finds the new site anyway.
The client asks about ChatGPT.
You're not an SEO agency. If you don't have an answer, they'll find someone who does. And that someone will pitch the next relaunch too.
Clients never deliver content.
Every website lives on copy nobody writes. The blog has three posts, the last one from 2023.
68%
of web agencies say it's the client who starts the AI conversation.
WP Engine, AI Agency Trends, April 2026
27 → 11%
click-through rate for position 1 on Google once an AI Overview sits above it.
SISTRIX, Germany, February 2026
75%
of web designers say AI competition hit their business in the past year.
20i Web Designer Survey 2026
The idea
Your maintenance plan becomes a visibility retainer.
You have CMS access and your client's trust. Claire brings what you're missing: research, content and measurement. Together that's a second monthly service.
€120 / month
- Updates, backups, hosting
- Site is live, few visitors
- The ChatGPT question goes unanswered
€690 / month
- Maintenance as before
- New content every month, live in the CMS
- Clicks, AI mentions and leads in the monthly report
Example. You set the price; Claire costs you €199 to €399 per client at list price.
How it works
Four steps. Claire does the work.
Add a client
Enter the website, connect the CMS. Takes minutes, and we set up your first client together with you.
Claire checks
Where is your client missing in Google and ChatGPT, and who gets mentioned instead? That doubles as your argument for the sales conversation.
Claire writes, you approve
Guides, landing pages, FAQs, fact-checked and in the client's voice. Once you approve, Claire publishes straight to the CMS with images and internal links.
You show the impact
Clicks from Google, mentions in AI answers, leads through the website: exactly what your client wants to see in the monthly meeting.
Division of labour
You don't have to become an SEO agency. You just have to sell it.
Claire takes over research, writing and measurement. You keep what you do best anyway: the client relationship.
What Claire does
- Keyword and question research per client
- Content plan, guides, landing pages, FAQs
- Fact-checking with sources, images, internal links
- Publishing to the client's CMS
- Measuring clicks and AI mentions
What you do
- Set the price and package
- Approve, if you want
- The monthly client meeting
How we help
- Setting up your first client
- Preparing your first sales conversation
- A direct line to our team
No hocus-pocus
No GEO miracle cure. Solid work you can measure.
Good SEO is the foundation.
AI answers draw on what is easy to find and well sourced on the web. That's what Claire builds: content that ranks on Google and that AI answers can cite.
No promises of #1 in ChatGPT.
AI answers fluctuate; anyone promising otherwise is selling you confidence. Claire measures whether your client gets mentioned more often and shows clicks and leads alongside.
No mediocre content at scale.
Every text is checked against sources, typical AI phrases are cut, and nothing goes live without your approval. Your name is on it too.
The numbers
What's left for you? Do the math.
Agencies usually charge €1,000 to €1,500 a month for ongoing GEO work. For website clients, a smaller package often does the job.
€1,955/ month
€23,460 per year · 57 % Margin
Calculated with the monthly list price; your partner price is lower. Effort assumes about 2 hours per client per month for approvals and the client meeting.
Your agency account
Built for many clients. Not just one.
All clients in one account
Switch between clients in one click. Each has their own strategy, content and CMS.
Your team works along
Invite your colleagues. Everyone sees the same clients, with no per-seat fees.
You stay in front
Your clients don't need their own Claire login. The content appears on their website, under their name.
Approval or autopilot
You decide per client: every text comes to you first, or Claire publishes on her own.
One plan per client
Every client gets the scope they need. Cancel monthly, no setup fee.
A blog for site builders
If the site has no blog, Claire hosts one on the client's domain, in the look of their site.
Partner models
Sell under your own name. In the way that fits you.
Start as a reseller with your agency account. We are building white label with selected partners right now.
Reseller
Ready todayYou sell visibility as your own service, Claire works in the background.
- Partner price below list price, for every client
- Your own prices and packages: you bill your client, we bill you
- Agency account with all your clients and your team
- Client protection: we never approach your clients
- Help with your first client and your first sales conversation
White label
PilotFor agencies and platforms that want to offer Claire entirely under their own brand.
- Claire under your name and logo
- Reports in your agency's look
- Terms based on your number of clients
- Shape the features with our product team
Just want to recommend Claire without managing it yourself? There is a commission for that too. Ask us about it on the call.
Results
What you can show your clients.
Startup · SaaSorganic traffic in 3 months
Young domain, no content team. Today Trustypost grows from its own content.
Online shop · Pet suppliesmore traffic
Barely any organic visitors as a small shop. Today Claire is the fastest-growing traffic source.
B2B · Paymentsorganic clicks from the target audience
Instead of expensive ads, the niche audience now arrives organically, worth €15,000 after 3 months.
Results from companies that use Claire directly.
You're an SEO agency?
Not another dashboard. Claire does the work.
Trackers show where your clients are missing in AI answers. The work stays with you. Claire closes the gaps for all your clients: researching, writing, checking and publishing content. You keep the strategy, the approval and the client.
- Delivery for many clients without hiring writers
- Approval workflow and fact-checking with sources
- Mentions, clicks and leads per client
Questions
What agencies ask us first.
We're not an SEO agency. Does this still work?
Yes, that's exactly what Claire is built for. She handles research, writing, publishing and measurement. You approve and talk to the client. We help you with your first client and your first sales conversation.
Will our clients actually pay for this?
Clients who already ask about ChatGPT pay more readily for an answer than for an update package. Agencies usually charge €1,000 to €1,500 a month for ongoing GEO work; for smaller website clients a package from around €500 works. Run your own numbers in the calculator above.
Does it work with our CMS?
Claire publishes to WordPress, Webflow, Shopify, Shopware, Wix and Onepage. If the site has no blog, Claire hosts one on the client's domain, in the look of their site. For other systems, talk to us.
Couldn't we just build this ourselves with ChatGPT?
Writing one text, yes. Researching continuously for every client, checking facts, publishing, keeping old content up to date and measuring whether they get mentioned more often in AI answers is a product of its own. You'd have to build and maintain it, again with every new model.
Will AI content hurt our client's website?
Not if it's good. Google judges whether content is helpful, not who typed it. What it targets is mass-produced content without value. Claire researches real sources, checks facts, writes in the client's voice, and nothing goes live without your approval.
Will you approach our clients directly?
No. Clients you manage through your agency account are your clients. We don't poach them and we don't sell to them behind your back. We put that in writing.
Will our clients see that Claire is behind it?
Only if you want them to. Your clients don't need their own login. The content appears on their website, under their name. Reports in your agency's look are being built with our first white-label partners right now.
What does it cost us?
At list price, Claire costs €199 to €399 per client per month. As a partner you pay less; how much depends on your number of clients. No setup fee, cancel monthly.
What about data protection?
Claire is made by wordsmattr GmbH in Germany. A GDPR data processing agreement is part of our terms.
What happens if a client cancels?
Everything Claire has published stays on their website and belongs to them. There is no minimum term.
Free partner call
30 minutes, and you'll see what Claire would do for one of your clients.
- We check one of your clients in Google and ChatGPT, live.
- You get partner terms for your number of clients.
- You keep the analysis, whatever you decide.
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